Today, we were lucky enough to interview Amy Trumpeter, Managing Director of Trumpeter Media. As well as doing SEO and social media for clients, Amy also runs a number of niche sites in the travel and pet industry.
1. Tell me a little bit about your background and how you ended up choosing your field.
I actually trained as a secondary school teacher and was teaching for over 12 years – well into my 30s. Although I loved it, the hours were long and the pay was low in relation to the work that I would do.
I decided to retrain in digital marketing in my 30s – I did a BTEC in social media for business with an online training provider. I then started out as a freelancer, but also had jobs with various Digital Marketing agencies for the next 5-10 years, which helped me to develop my skills and knowledge.
2. What made you take the leap into entrepreneurship?
It was a combination of personal health that made me take the leap! I got diagnosed with stage 4 endometriosis and needed a series of operations, which meant that standing in front of a class was physically no longer an option for me. My illness forced me to move to an online model because I could have the flexibility of where and when I worked.
I realised that doing client work was great, but that running my own websites that could turn a profit from ads and affiliate marketing was even better! It took flexibility to a whole new level! I now have a number of blogs in the travel, pet and fashion/beauty niches. One of my favourites and most successful is actually a blog on Patterdale Terriers!
3. What was the biggest business mistake you made and what did you do to learn from it?
My biggest mistake was to start a website without any Search Engine Optimisation knowledge! I started 2 travel blogs about 10 years ago but without any knowledge of how to do keyword research, on page optimisation and a back linking strategy. I then had to learn this as I went along. It turned out well – these two websites now have a strong domain authority and get a decent amount of traffic.
However, my early mistakes cost me – there are about 100 blog articles on each of these sites that now need either rewriting or deleting completely! It will be a long process to fix. My advice to anyone starting a niche site now would be to do an SEO course first. Install Yoast or RankMath and learn how to use it!
4. What would you say was the single most influential factor in your business’ success?
My single and most influential factor in my success I would say is definitely my determination. A lot of people think that the can start a niche blog and profit from it after 6 months. They write about 20 articles and then say ‘oh, this is not working!’ And then give up. If I launch a new site I start off with 30-50 blogs in the first MONTH and then aim for 300-500 articles in the first year. I write relentlessly and also manage a team of writers that are specialists in my chosen niche. It is this level of determination and the volume of high quality blog articles published that has resulted in success. Go big or go home!
The Millionaire Mindset!