In today’s business career, everyone is on social media and has a website. There are very few entrepreneurs who are willing to promote their business in different ways. And those who do, have created thriving businesses that don’t need promotion for the coming years.
Because of the big offer range, customers are not buying from random businesses. They research the product and check reviews from previous customers before making a purchase decision.
This is why it is crucial for business owners and entrepreneurs to find a way to differentiate themselves from others to stand out.
One of the best-kept secrets that a highly successful business owner uses in marketing is writing a book. There are rarely any billionaires or multi-millionaires who don’t have a book about themselves or their business.
Aspiring entrepreneurs love to read books to get inspiration and ultimately buy tickets to seminars/ events of the writers to maximize their knowledge. But what they often don’t realize is that they could do the same thing that will repeatedly bring customers to their business.
For entrepreneurs, the best way to promote themselves/business has always been a book but most new business owners never realize the potential of it. There are not many articles where people share the benefits of books as a marketing tool for businesses.
Having a book creates multiple ways to increase the credibility and reputation of a business/service. When an individual starts a business, there are limited ways they can do the marketing. But adding the book opens up free visibility through multiple stores, online marketplaces, and more. By doing book marketing right, an entrepreneur doesn’t have to pay per click on advertisements online but will get paid instead. Working with book consulting services will make the process easier for entrepreneurs to publish a book.
Here are some ways which can help business owners generate lead from the book:
Longer reader time and maximum visibility
When an entrepreneur shares content about his/her business on social media or through blogs, often people try to read as fast as possible because they have other things to scroll for too. Through digital marketing, it is tough to get the right attention and long readership.
But with a book, it’s a completely different scenario. People take books with them on holiday so they could read them by giving proper attention. This creates a whole new level of trust with the reader and develops a personal connection, which makes it easy for the writer to scale their main business product or sell upcoming event tickets. It also seems that people are often proud of themselves and share pictures/ recommendations about the book once they complete it, which brings free visibility for new audiences.
Build a legacy
A book can be a source of learning for many generations. For people who are serious about running a business for a long time, a book helps to receive the needed attention for years and can build a business legacy.
Many people think creation and publication is a long process. But once an entrepreneur puts their mind on getting the book ready, there will be nothing stopping them to accomplish their desired goal. Running a business is about taking risks and doing whatever it takes so the customers get their problems solved. The fixed mindset business owner will believe the publication of a book is difficult and the risk is not worth it. But once they are able to break this mindset and leverage the book to promote their business, they not only build a thriving business but also a legacy that inspires generations.
The Millionaire Mindset!