Starting a business online isn’t just about choosing to market a product anymore. Today, the most successful businesses are the ones that are taking the time to build a powerful personal brand at the same time.
People buy from those they know, like and trust. In today’s entrepreneurial climate, the ones that will survive in the long term are those that are pivoting and adapting their strategies as things change. Combining the power of attraction marketing, personal branding and affiliate marketing is a recipe for success.
Meet Melissa Withers, a freedom coach, speaker, manifestation queen, affiliate marketer and adventurer committed to helping business owners raise their revenue and authority.
Hello Melissa, We’re excited to interview you and share your thoughts with our reader. There are many business coaches, how do you differentiate yourself from others?
In my line of business, I help entrepreneurs scale their income and impact through building a powerful personal brand. Building a personal brand isn’t just about your logo or your pretty website, it’s about who you are at your core, what you stand for, and your deeper why. True differentiation comes from going deep with who your core audience is, rather than wide. Get absolutely clear on who it is you serve and why. From that place, it’s much easier to stand out than trying to be the voice that appeals to the masses. The biggest mistake I see people make is trying to be all things to all people, which just waters down your message. When you are clear on exactly who you are speaking to, the message and branding that is an extension of you will flow freely from you and make a much bigger impact on those who it is relevant to.
What would you say was the single most influential factor in your business’ success?
Freedom. I am driven so passionately by freedom and everything that it brings that it pushes me forward no matter what. I don’t just want the money, I want the time to enjoy it and the health to make the most of it. I believe that success comes from a holistic approach to business, balance in all things. I’ve always been influenced by the thought of true freedom – the ability to do whatever, whenever. The power of choice is one of the most incredible things in the world, and life is a lot more fun when you get to choose to live it on your own terms.
We are entering an era where everyone is interested in multiple income streams. How does one decide on a business to pursue?
I believe there is a common misconception when it comes to multiple income streams. Yes – you should have more than one. However, I see so many entrepreneurs trying to scale 5 income streams at once, when they haven’t even mastered the first one. The true success from multiple income streams comes from doing one well first, and then diversifying from there. If you can’t even turn one income stream into a 6-figure business, you will struggle even more trying to do multiple ones at the same time. Scale one at a time, focus your energy.
How do you personally define success? What does it mean to you?
Success is such a subjective term. To me, success is a state of mind. It’s about how you feel at each stage of your journey, and recognising your achievements as you go. You can have all the money in the world, but if you don’t personally feel fulfilled, nothing will make you happy. I don’t see success as a material accumulation or a number in the bank account or a certain number of followers on a social media page. To me, success is the feeling that comes with knowing that you’re doing work that truly lights you up.
How can you be reached if someone is interested in your products or services?
I’m very active on both Facebook and Instagram, feel free to reach out to me to chat about both my business coaching and affiliate marketing programs.
Website : Manifestation Queens
The Millionaire Mindset!