Michael Siervo
Whether it is a financial crisis, relationship breakdown, critical illness, natural disaster or a global pandemic, life will hit you hard when you least expect it. Mike Tyson once said “Everyone has a plan until they get punched in the mouth.” The global pandemic blindsided society and uppercutted the world into a new normal. Businesses either died or thrived in this new environment. What separated the survivors from the casualties? How did they do it? It all came down to the pivot, which is your ability to adjust without losing hope.
Experienced businessman Michael Siervo saw this firsthand as his businesses struggled during the pandemic. He knew that he needed to embrace change or be a victim of it. As in the game of poker, sometimes you just throw your hands up and say “Screw it. I’m all in!” F*ck It! Let’s Pivot is about going ALL-IN on your business while setting aside old habits to adapt to new realities. Written during the height of COVID-19, he highlights how entrepreneurs, side hustlers, and go-getters pivoted from crisis to opportunity and turned a global pandemic into profit. With 17 thoughtful chapters ranging from the history of business pivots, the entrepreneurial mindset, becoming your own brand, the importance of social media, collaborating with local businesses, looking at your own talent pool as a resource, proven pivot strategies that work, the power of outsourcing, teaching old dogs new tricks, leveraging the Gig Economy and many more concepts, this book is packed with ideas that can be implemented immediately. Michael Siervo combines humour, anecdotes, and statistics as he shares tips, tools and lessons from entrepreneurs who pivoted out of danger and into profit. With rave reviews from YouTube influencers, Olympians, celebrities and CEOs, the book hits a chord during these challenging times.
Within it’s pages are real life stories of entrepreneurs from around the world who found ways to thrive in the face of adversity. Written in their own words, they share their inspirational stories. With QR codes throughout the book, readers can explore chapter summaries and detailed biographies of contributing authors, making this an engaging experience. You will walk away inspired and confident that change isn’t bad. Change is just a part of becoming who you are meant to be.
F*ck it! Let’s Pivot is available online and in bookstores all around the world. Net proceeds go towards building libraries and computer labs in less fortunate places around the world. Grab your copy of this handy, no non-sense guide to pivoting at www.amazon.com.
Michael Siervo has spent more than 2 decades in business, sales, and entrepreneurship. No stranger to success and failure he has shared his experience on hundreds of stages, podcasts and media outlets as he promotes leadership, thought leadership and positivity. Michael is a published author, and has been nationally recognized for his work in business and philanthropy. To learn more about him, follow him on Facebook or Instagram @iam.michaelsiervo, read his blogs at www.michaelsiervo.com or watch his interviews on his YouTube podcast Ready, Set, RISE.
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