Morreale Paris has been known for a couple of years to be one of the fastest growing European fragrance companies in the United States, and now the brand has revealed a new film campaign to introduce their 2022 collection. Dubbed Destiny, the film features Actress Polina Rezaeva, model Vlad Vitkovski and a spectacular natural decor set in the middle of nowhere.
With this third film, the French company seems to assert their presence within the international fragrance market while preserving the private boutique aspect of their business as their products are exclusively available to purchase online in the United States while the unique store is based in Paris and known to receive clients on an “appointements only” basis.
Since 2018 Master perfumer Jean Pierre Morreale only revealed two scents to the public, Renaissance and Méridien (meridian) and their Eau de Parfum version called heritage (for her and for him), the company teased by introducing a discovery set with eight more fragrances that never came out in full sized bottles.
In 2019 the French label revealed the most expensive fragrance in the world on The Most Expensivest show broadcasted by VICE TV and hosted by Rapper 2chainz. This was the most viewed segment of the season (according to VICE MES).
With their new campaign releasing in the first months of 2022, it is pretty safe to assume that Morreale Paris is busy at work, preparing to introduce their new scent lineup in the coming months, that it will probably include some of the eight fragrances that are included in their discovery set, and we wouldn’t be surprised to see two brand new flagship scents (one for ladies and one for gents) announced alongside.
In the meantime, the brand just introduced their capsule skincare collection promoting the benefits of diamond particles and snail slime extract for a healthier and younger looking skin, which confirms that the label is expending rapidly with ambitions that are far beyond the fragrance market.
All together we might be witnessing the gracious birth of a future beauty giant and it is now obvious that we should be paying close attention to the next moves of Morreale Paris, because they will be defining the future of the company and make, or break their destiny.
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