Personal Brand Strategist Roman Alexander Wellington Shares Easy Personal Branding Strategies
Who is Roman Alexander Wellington?
Roman Alexander Wellington is an American business magnate, entrepreneur, best-selling author, and expert Digital Marketing & Public Relations specialist.
Mr. Wellington has founded nine companies, comprising dozens of brands in various industries, including Book & Media Publishing, Fashion, Digital Marketing & Public Relations, Business Education & Consulting, Travel, and more.
Mr. Wellington has also authored over 20 books on the topics of Entrepreneurship, Digital Marketing and Advertising, Brand Building, and Leadership.
He also authored the critically acclaimed “Wellington’s 5-Minute Guides For Success” book series which is specifically focused on helping new entrepreneurs get all the essential information need to know about the life of an entrepreneur, and what they should expect. Wellington’s 5-Minute Guides For Success should be essential reading for every entrepreneur just starting their journey.
Roman Alexander Wellington serves as the Founder and Chief Executive Officer of Wellington Press, ElysianDigital, & ElysianMed.
3 Branding Tips Every Entrepreneur Should Follow
To ensure that your personal brand has a good foundation, there are three essential things that I you want to define, and define clearly. Focusing on these will give you a solid starting point, and make the rest of the process easier.
Your message, your audience, and how you will reach your audience, all need to be clearly defined; because if you are unclear on your brand, your audience will be as well.
1. Define Your Message
You need to decide on what you want your brand to say, and what you are trying to achieve through your brand. You need to fully understand what the goal of your personal branding is, and how it will benefit your business or professional career.
2. Define Your Audience
You should clearly define exactly who you are trying to target. In the corporate world, this is referred to as creating your “audience persona”.
You need to understand for yourself, exactly who you want your audience to be.
You should try to define your audience in as much detail as possible, outlining things like:
- What do they want?
- What challenges do they face that you are able to help with?
- What age ranges are they in?
- What geo-graphic areas are they in?
- Is it more beneficial to your brand to have an audience that’s primarily female, male, or a combination of both?
- What income levels would you want your audience to be in? For instance, if you are selling a $50 course/training anyone in the average income bracket would work … but if you’re selling a $1,500 course, or a $250 luxury face cream, you would want an audience that is in the higher income bracket.
- And, most importantly, what is it that your brand can do or solve for them?
You want to clearly understand all these little details of who you want your ideal audience to be, as your brands messaging needs to align with these overall traits … otherwise, it will not resonate with them … and you’ll be left with a confused, and thus completely disengaged, audience.
3. Define How You Will Reach Your Audience
Connecting with your audience is the best way to build trust, loyalty, and credibility. Your audience needs to feel a personal connection with you, and your brand.
This includes which platforms you will use, and what type of content you will create. For example, if your content is primarily photo-based, you would want to focus on Instagram and Pinterest. Whereas if your content is primarily video-based, you would want to focus on YouTube and TikTok.
However, you should try to create a well-rounded content creation strategy that uses a good mix of various types of content. That way you can leverage as many social media channels as possible, and in doing so, build a much larger audience.
It is also important to note that brand name consistency is very important as well, so you should try to make sure your usernames on every platform you choose to be on, has the same username and visual branding elements (logo, brand colors, urls, etc).
In the end, your primary focus should be to build a real relationship with your audience, and make them feel included in your content … this includes using appropriate language, replying to comments, and including calls to action in your posts.
Readers can learn more about Roman Alexander Wellington At:
Official Website: RomanAlexanderWellington.com
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