Cousins Mish and Taseen Choudhury Lead Fitness-Tech Revolution with ICON — A Company Already Valued at £500,000

Two cousins, Mish Choudhury and Taseen Choudhury, have taken the fitness world by storm with the launch of Icon, a cutting-edge fitness technology company already valued at half a million pounds within just two months of inception.

Mish, an experienced fitness trainer and author of House of Fitness, has delivered training to hundreds of emergency service workers and built a reputation as a pioneer in emerging technologies — with a proven track record in crypto and NFTs, including a feature by Google alongside Snoop Dogg.

Taseen, meanwhile, was raised in a family enterprise and has emerged as a business-native and growth specialist. Already established within the fragrance industry with partnerships alongside Firmino and Rizler, he also founded the first fitness supplements company in his home country of Bangladesh, making him a trailblazer in his region’s health and wellness sector.

Together, the cousins recognised a deep flaw in the traditional personal training market — a global industry worth more than $50 billion — and saw an opportunity to revolutionise it.

The fitness platform, icontraining.app, offers athletes and trainers to create AI powered clones of themselves, which can then train clients on their behalf. It’s a technology that has never been deployed in the fitness space before, and is set to create a new category within the AI fitness market.

What started as a humble passion project between two cousins has quickly become one of the UK’s most exciting tech startups. Within weeks of forming, Icon attracted a surge of investor interest, securing its £500,000 valuation after multiple individual investors clamoured to buy shares at the earliest opportunity.

“I can’t believe how quickly we’ve grown,” Mish adds. “We’ve actually had to turn down several investors!”

The rapid rise can be attributed not only to their ambition, but also to the strategic way they have assembled their team. Out of over 200 applicants from developers worldwide, Mish and Taseen handpicked the most skilled and dedicated individuals, a move that has already led to a record-fast development cycle, cutting build time from months to weeks, an extraordinary achievement in the emerging technology space.

Equally, the founders have been selective about investors, bringing onboard only those who add tangible value to the company — including a leading software development expert and a cutting-edge AI specialist.

“Having grown businesses across the world, I know what it takes to get things off the ground,” Taseen says. “We’ve got the right people, the right technology, and the right market. We’re just getting started.”

Their precision and vision attracted the attention of Ephraim Lisk, the British actor, international speaker, and entrepreneur with over 2.5 million followers online. His involvement has amplified Icon’s reach and cultural impact, helping position the company as both a tech disruptor and a cultural movement within the fitness industry.

Following the closure of its first investment round and a confirmed £500,000 valuation, Icon is now on track to become a global category leader within the fitness technology industry. In just a few short months, the brand has already turned heads across both fitness and business circles, and all signs point to a company destined for multi-million growth and worldwide recognition.